![]() Add 2 different subject lines that you feel work better and don't change anything else. Recommended read: Top 56 subject lines to test In other words, it makes a direct impact on your open rate. That's the first thing people see after receiving your cold email. Check your technical email settings (like SPF and DKIM).Audit the current situation with your email domain.When your open rate is lower than 50%, it might mean that people are not seeing your emails to begin with, so A/B testing subject lines would be a waste of time. Like I said before, before you start playing with open rates, make sure to check your email deliverability status. ![]() #Send checkit email subjuct line tester full#Lemme show you the full power of cold email split tests. Assuming that audience targeting is on point, people are not opening our emails and they're definitely not replying. In our example, we know where our problems lie. Plus, there are almost no replies.Ĭonsidering that the click rate is zero, let's assume there are no links in the cold email, and the sender's sole goal is to get more replies and book meetings. There are two KPIs that are on fire here, and not in a good way. To make this even more actionable, I'll give you some example cold email stats. How many replies that you get? Analyze your reply rate and type of replies you got.Are you using links or personalized video thumbnail cold email strategy? If so, the next step for prospects is to click on that link, so assess your click rates.Are people opening your emails? Analyze your open rate.Are people receiving and seeing your emails? Before analyzing any metric, make sure your email deliverability is clean.To assess the current state of your outreach campaigns, we need to analyze the following: Let's imagine a situation where you are trying to book meetings using cold emails. #Send checkit email subjuct line tester how to#It helps you accomplish goals faster in the short-term, as long as you know how to analyze your current cold email performance and identify existing problems. What should you A/B test in your cold emails?Ī/B testing can have a significant impact on your outreach campaigns. Have a big-enough audience - to gain relevant insights, make sure your email list contains a minimum of 100-200 prospects.Measure - always analyze all three cold email metrics (open, click, and reply rates) to get a clear picture what variation is working better.test subject lines only, not both that and image vs. There are three important rules to live by: ![]() How do you perform an A/B test with cold emails? In the world of cold emails, you can A/B test subject lines, two emails, different personalized images, or the entire sequences if you decide so. What is A/B testing?Ī/B testing is an experiment where you're split testing two or more variations at random, to figure out which variation brings better results. In this article, I'm going to show you all split test hacks and tricks I've learned that will help you ramp up your reply rate, boost the number of clicks, and get that open rate to go sky high.īuckle up as we're about to go hard or go home. There are no silver bullets, but there's A/B testing.Ĭold email A/B testing is the ultimate way to quickly identify what works and what doesn't work in your outreach campaigns. It's after that when I come up with the winning cold email. I'm not one of those people, so it takes a little trial-and-error and testing for me to figure it out. ![]() If you know someone with this skillset, let me know so we can become rich like Jeff Bezos. People who managed to hit the bullseye that fast are rare. It's extremely difficult to create the perfect cold email campaign on your first try. ![]()
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